Meta ads management in Glens Falls and Saratoga Springs
I handle Meta ads management for local businesses and online stores across the Capital Region, from Facebook to Instagram. If you've been guessing your way through Facebook Ad Manager, boosting posts and hoping something sticks, hand it to me. I'm Bobby, I run ADK SEO REV out of Glens Falls, and I build, run and tune every campaign myself. No account managers and no overseas team.
Free 10-minute ad account review · Management from $1,250/month · You own your ad account
Why most Facebook ads don't pay off for small businesses
Are Facebook ads worth it? For most local businesses and online stores, yes. Facebook and Instagram are where your customers spend a big chunk of their day, and Meta lets you put an ad in front of people by town, age, interests and what they've done on your website. The problem is that most small business accounts I look at are set up in a way that burns money.
The usual story goes like this. Someone hits the "Boost post" button a few times, gets a pile of likes from people three states away and decides Facebook ads don't work. Or a past marketer set up campaigns years ago, the Meta Pixel stopped firing after a website change, and nobody noticed. Since Apple's iOS privacy changes, the pixel alone misses a lot of sales and leads, so Meta can't tell which ads are working. Without the Conversions API sending that data from your site's server, Meta's targeting gets worse and your cost per lead goes up.
Then there's the stuff that adds up slowly. The same ad runs for six months until people scroll right past it (that's ad fatigue). Every click goes to your homepage instead of a page built for the offer. Lead forms come in, but nobody calls those people back for two days. None of that is a Meta problem. It's a setup and management problem, and it's the part I fix.
Where your Meta ads can show up
Facebook Feed
The main scroll on Facebook. Still the workhorse for local services and anyone whose customers are 35 and up.
Instagram Feed
Photo and carousel ads between posts from friends. Good for products, food, before-and-after shots and anything that looks good in a picture.
Instagram Reels
Short vertical videos. Cheap reach when the video feels like a normal Reel and not a TV commercial.
Stories
Full-screen ads on Facebook and Instagram Stories. Great for quick offers, seasonal promos and retargeting.
Messenger
Ads that start a chat with your business. Handy for people who'd rather message than call.
Facebook Marketplace
Ads mixed in with local listings, where people are already in a buying mood.
You don't have to pick every one of these. Part of my job is figuring out which placements bring you customers at a fair price and turning off the ones that don't. Meta's Advantage+ placements can spread your budget around automatically, and sometimes that's the right call. Other times, especially for a local service business, it pays to keep your ads where your buyers actually are.
My Meta ads management services
A roofer in Queensbury and a Shopify store shipping across the country need different campaigns, but the work comes down to the same eight pieces. I handle all of it, and you can see every bit of it in your own ad account.
Account audit and cleanup
I go through your Facebook Ad Manager account campaign by campaign, shut off what's wasting money and fix the setup before we spend another dollar. That includes your Meta Business Manager (now called Business Portfolio), who has access to it, your payment settings, your ad history and any rejected ads or account warnings. If you've never run ads, I set the whole thing up from scratch, in your name.
Meta Pixel and Conversions API setup
Tracking comes first, because Meta's targeting is only as good as the data you feed it. I install or repair the Meta Pixel, set up the Conversions API so your site sends server-side events straight to Meta, and make sure leads, calls, bookings and purchases are counted once and counted right. On WordPress, Shopify, BigCommerce and WooCommerce, I know where these setups usually break.
Audience and campaign build
I build campaigns around a clear goal, like leads, calls or sales, instead of "engagement." For local businesses that means tight location targeting around your service area. For online stores, it means testing broad audiences against custom audiences (your past buyers, email list and site visitors) and lookalike audiences built from your best customers.
Ad creative and copy
Ads wear out, so I write new ones every month: photo ads, carousels and short videos for Reels and Stories. Each round gets A/B testing so we learn which hooks, offers and images bring in customers instead of cheap clicks. If you have job photos, product shots or short clips from your phone, those usually beat stock photos.
Lead forms and call tracking
Facebook Lead Ads let people send you their info without leaving the app. I build forms with a question or two that weeds out tire kickers, connect them to your email or CRM so leads show up right away, and set up call tracking so a phone call from an ad gets counted as a result. A lead that sits for two days goes cold fast.
Retargeting
Most people don't buy or call the first time they see you. Retargeting shows ads to people who visited your site, watched your videos or opened a lead form without finishing it. It's usually the cheapest money in the whole account, and it's the first thing I set up after tracking.
Landing pages that convert
The landing page decides whether a click turns into a lead. Sending ad traffic to your homepage makes people hunt for what they came for. I build simple pages that match the ad, load fast on a phone and have one clear next step. I've built websites for local businesses for years, so if your site needs more than a landing page, see my website design work.
Reporting you can check
You get a written monthly report with the numbers that matter: what you spent, cost per lead or cost per sale, return on ad spend, what I tested and what's next. I also connect GA4 so ad results line up with what happens on your website. You keep view access to your account the whole time, so you never have to take my word for it. If you'd rather go over it live, we'll set up a Zoom call.
Meta ads for ecommerce stores
Running ads for an online store is a different game than running ads for a plumber. You're selling products to people who've never heard of you, and every sale has to cover the product, the shipping and the ad. I've spent 14+ years in ecommerce, starting in affiliate marketing and later as a shopping editor, and I work on Shopify, BigCommerce and WooCommerce stores every week.
Product catalog and Commerce Manager
Your product feed powers your best ecommerce ads. I connect your store's catalog to Meta Commerce Manager, clean up titles, prices and images so they match your site, and fix the products Meta rejects. If you already run Google Shopping, the feed skills are the same ones I use for Google Merchant Center, so both channels stay in sync.
Advantage+ shopping campaigns
Meta's Advantage+ shopping campaigns use your catalog and creative to find buyers across Facebook and Instagram. They can work really well, but they need clean tracking, a steady stream of fresh creative and someone watching where the money goes. I set the guardrails, like limits on spend toward people who already bought, so the campaign finds new customers instead of taking credit for repeat ones.
Catalog ads and abandoned cart retargeting
Advantage+ catalog ads show each shopper the exact products they looked at, with the current price. I set these up for product viewers, cart abandoners and checkout abandoners, plus repeat buyer campaigns for people who bought once and haven't been back. For a lot of stores, this is where the best return on ad spend comes from.
ROAS you can trust
Meta's dashboard tends to give Meta a lot of credit. I report return on ad spend (ROAS) against your actual store revenue, split out first-time buyers from repeat buyers and keep an eye on average order value. That way you know whether your ads are growing the business or taking credit for sales you would have gotten anyway.
Meta ads and SEO work better together for stores. Ads bring in buyers this week, and the same product research, customer questions and best-selling items feed the category pages and product descriptions that rank on Google. If you want both, I can run them side by side so nothing gets done twice.
Facebook ads for small businesses in the 518
Most of my local clients are trades and home services, but Meta ads work for a lot of business types around Glens Falls, Saratoga Springs and the rest of the Capital Region.
- Home services and contractors: roofers, plumbers, HVAC, excavating, garage doors
- Restaurants, cafes and bars that want more tables filled on slow nights
- Retail shops and boutiques in downtown Glens Falls, Saratoga and Lake George
- Seasonal businesses like lakeside lodging, marinas and summer rentals
- Auto repair shops, lawyers and other local service businesses
- Online stores on Shopify, BigCommerce and WooCommerce
When Meta ads aren't the right fit
I'll tell you if ads don't make sense for you yet. That usually comes down to a few things:
- There's no room in the budget for ad spend on top of management
- You need results this week (the first month is mostly testing)
- Your website or offer isn't ready for paid traffic yet
- Your business falls into a category Meta restricts or won't approve
If you're not ready, I'll tell you what to fix first. Sometimes that's local SEO or your Google Business Profile, which bring in calls without paying per click.
How Meta ads management works, and what it costs
Here's what happens from the free review to your first monthly report, plus straight pricing so you know what you're getting into.
Free 10-minute review
Send me your website and, if you have one, access to your ad account. I'll look it over and tell you the two or three biggest things holding your ads back. No charge and no pressure.
Strategy call and setup
We talk over Zoom or in person about your goals, your budget and your best customers. Then I spend about two weeks on setup: tracking, audiences, the first round of ads and any landing pages.
Launch and weekly tuning
Ads go live. Every week I check what's working, move budget toward the winners, pause the losers and line up new creative to test.
Monthly report
Once a month you get a written report and an email update with results and next month's plan. Want to talk it through? We'll hop on a Zoom call.
Meta ads pricing
Setup
$1,500
Account audit and cleanup, Meta Pixel and Conversions API, call and form tracking, audiences, your first 6 ads and the campaign build.
Ecommerce setup is $2,500 and adds the product catalog, Commerce Manager, catalog ads and store revenue tracking.
Local Growth
$1,250/month
For ad spend up to $5,000 a month. Up to 2 active campaigns, 6 new ads every month, lead forms and call tracking, retargeting, and a monthly report with a Zoom call.
Ecommerce Scale
$2,500/month
Or 10% of ad spend, whichever is higher, for stores spending $5,000 to $30,000 a month. Advantage+ shopping, catalog ads, abandoned cart and repeat buyer campaigns, 12 new ads a month, a weekly check-in and ROAS reported against store revenue.
Premium Partner
From $5,000/month
For stores spending over $30,000 a month on ads or running more than one brand. Full-funnel Meta strategy, 20+ new ads a month, landing page builds and tests, Meta and Google Shopping planned together, a weekly Zoom and priority turnaround.
Pricing and contracts
- Your ad spend is paid straight to Meta on your own card. My fee covers the management, never a markup on your ads.
- You own the ad account, the Meta Pixel, your audiences and every ad I make. If we ever part ways, it all stays with you.
- The first 3 months are a commitment, since that's how long it takes to test properly. After that, it's month to month.
- Add-ons: landing pages from $750, video ad edits from $150 each, and Google Ads management quoted on request.
Not sure which plan fits? The free 10-minute review comes first, and you'll get a clear quote after that.
Why hire a local Facebook ads agency instead of a national one
Search "facebook ads agency" or "meta ads agency" and you'll find big firms with sales teams, account managers and a lot of clients on the books. I'm a one-person shop in Glens Falls, and that's the point.
You talk to the person running your ads
I set up, run and report on every campaign myself. Nothing gets passed to a junior account manager or a team overseas. Organic social media posting goes to another local 518 agency, but your Meta ads stay with me. White hat only, too: no fake reviews, no sketchy ad accounts and no claims Meta will flag.
SEO and ads under one roof
Most ad agencies don't touch SEO, and most SEO people don't run ads. I do both, so the keyword research, customer questions and audience data from one feed the other. If a Facebook ad pulls in a ton of questions about one service, that service gets a better page on your site too.
One business per trade, per town
I won't run ads for your direct competitor while you're a client. If I'm running Facebook ads for a roofer in Saratoga Springs, I'm not taking on a second Saratoga roofer and bidding against you for the same homeowners.
Close enough to meet
I'm right off the Northway, so I'm happy to grab coffee at Uncommon Grounds in Glens Falls or Saratoga, or lunch somewhere local. I work with businesses across the Capital Region and the 518, plus online stores anywhere in the country.
What my work has done for other businesses
I'd rather show you real numbers than make promises. My Meta ads case studies will go up here once client campaigns have enough data behind them. Until then, here's what the rest of my work has done for an online store and a local business. The same research, tracking and page-building skills go into every ad account I run.
Conservation Mart: revenue up about 29%
+29% revenue year to date
Conservation Mart is an ecommerce store on BigCommerce. This was SEO work, not ads. I cleaned out hundreds of zombie pages, rewrote every category page and their top products, and added FAQs and schema across the site. They went from zero AI Overview citations to 1.1K, and they've already passed their full-year 2025 revenue.
KerTec: 238 clicks in the first 28 days
+76% clicks from Google
KerTec does environmental reclamation and vegetation management. I built their new site, and in the 28 days after launch it pulled 238 clicks from Google (up 76%) and 2.61K impressions (up 47%). Your ad traffic lands on pages built the same way when we work together.
Meta ads FAQs
These are the questions business owners ask me most about Facebook and Instagram ads. Got another one? Ask me anything.
How much do Facebook ads cost for a small business?
Facebook ads cost whatever daily or monthly budget you set, since Meta charges through an auction and never goes over your limit. Most local businesses start with somewhere between $1,000 and $3,000 a month in ad spend, paid straight to Meta. My management fee is separate and starts at $1,250 a month for local businesses, plus a one-time $1,500 setup.
Are Facebook ads worth it for a local business?
Yes, for most local businesses, as long as tracking is set up right and someone manages the account every week. Boosted posts and set-it-and-forget-it campaigns are why so many owners think Facebook ads don't work. With clear offers, tight location targeting and fast follow-up on leads, Meta ads are one of the quickest ways to get the phone ringing.
Facebook ads vs Google ads: which should I start with?
Start with Google ads if people already search for what you sell, like 'emergency plumber near me,' and start with Facebook ads if you need to put your offer in front of people before they search. Google catches demand that already exists. Meta creates it, which is why it works so well for restaurants, retail, home improvement and online stores. Plenty of businesses end up running both.
How much should an online store spend on Meta ads?
Most online stores need at least $5,000 a month in ad spend to give Meta enough sales data to work with, which is where my Ecommerce Scale plan starts. You can test with less, but results bounce around more. The right number depends on your margins, your average order value and how fast you want to grow, and we'll work that out together before you spend anything.
Do I need to learn Facebook Ad Manager to work with you?
No. I run everything inside Facebook Ad Manager for you, and you get view access so you can see every campaign and every dollar whenever you want. If you'd like to learn your way around it, I'm happy to walk you through it on a Zoom call.
Do I own my ad account and Meta Pixel?
Yes. Your ad account, Business Portfolio, Meta Pixel, audiences and ads are all in your name, and you pay Meta directly. I get partner access to manage them. If you ever stop working with me, everything stays with you and keeps running.
Do you meet with clients in Glens Falls and Saratoga Springs?
Yes. I'm based in Glens Falls and meet clients in person around Glens Falls, Saratoga Springs and the Capital Region, usually over coffee at Uncommon Grounds. Online store owners outside the area work with me over Zoom, phone and email.
Want Facebook and Instagram ads that pay for themselves?
Send me your website and your ad account, if you have one. I'll spend 10 minutes going through it and tell you what's wasting money, what's missing and what I'd change first. It's free, and you'll know whether Meta ads make sense for your business before you spend a dollar with me.