Schenectady SEO for local businesses
ADK SEO REV is an owner-led SEO agency working with businesses in Schenectady, NY and the rest of Schenectady County. Every audit, page and report is done by me, Bobby Bernstein, with over 14 years in SEO. Month-to-month plans and no overseas outsourcing.
How local SEO helps Schenectady small businesses
Schenectady has a lot going on for a city its size. Proctors pulls crowds downtown, Mohawk Harbor keeps growing, Union College brings students back every fall, and Upper Union Street, the Stockade and State Street are full of independent shops and restaurants. That's good for business, but it also means more competition every time someone in Niskayuna, Rotterdam, Scotia or Glenville searches for what you do.
Local SEO is how you show up for those searches. When somebody types "plumber near me" or "best pizza in Schenectady," Google looks at your Google Business Profile, your website, your reviews and your listings around the web to decide who makes the map pack. It uses that same information to write the AI Overview at the top of the page. If those pieces are thin or out of date, Google picks someone else.
ADK SEO REV handles all of it: local SEO, website design, Google Business Profile management, AI search optimization and the rest of your online presence. Here's how I'd go about it for a Schenectady business.
How I get Schenectady businesses ranking
Get your Google Business Profile right
Your Google Business Profile is the biggest lead source most local businesses have, and most of them are only half filled out. I fix your categories, add every service you offer, post updates, add real photos, answer questions and reply to reviews. If your profile is suspended or stuck in verification, I sort that out too. Every change is based on what's ranking in Schenectady for your keywords right now.
Show up in AI search
Google's AI Overviews, ChatGPT, Gemini and Perplexity answer local questions now, and they tend to cite the same few businesses over and over. I research the questions people in Schenectady County are asking about your trade, then build pages, FAQs and schema that give those tools a clear answer to pull from.
Build a website that earns the call
Plenty of Schenectady contractors and shops are still running a site from ten years ago, or a template that looks like every competitor's. I build fast, mobile-first websites by hand, and every page gets planned around a keyword before I write a word of it. See the portfolio.
Hire a big agency and you usually end up talking to an account manager, who passes your notes to someone else, who hands the work to a contractor overseas. With ADK SEO REV, you talk to me. I do the audit, the writing, the website work and the reporting myself. The only thing I hand off is social media, and that goes to another agency here in the 518.
I'm based in Glens Falls and work with businesses all over the Capital Region, including Mobile Notary 518, which is based right in Schenectady. I'm happy to meet over Zoom, or grab a coffee and go over your site in person. Plans are month to month and built around your budget.
I'm also white hat only. No fake reviews, no spammy link networks and no keyword stuffing. I want your rankings to still be standing after the next Google update.
SEO services in Schenectady
Local SEO
I clean up and dial in your Google Business Profile with hyper-specific targeting and frequent updates, tighten up your website with the right local keywords and full semantic optimization, and optimize for local AI. You'll also get local grid rankings for the keywords you want, exactly where you want them.
See the servicePremium SEO audits
Straight-up answers on what’s working, what’s holding you back, and what to fix: SEO, GEO, AIO, site structure, technical issues, keywords, on-page, and your Google Business Profile. Every audit comes with a 30-60-90 day roadmap and an hour review call.
See the serviceMonthly SEO services
Many different monthly plans, plus custom solutions tailored to your business. Perfect for those who want a 'set it and forget it' solution. You have a business to run; let me handle your online visibility soup to nuts.
See the serviceHourly SEO consulting
Expert guidance to tackle a specific issue: troubleshooting a ranking problem, refining your local SEO, or strategic advice, with clear explanations and actionable steps and no long-term commitment.
See the serviceWebsite design
Fast, mobile-friendly websites for Schenectady businesses, built by hand to rank in Google and get cited by AI tools. Every rankable page is built from a full semantic outline first.
See the serviceAIO & GEO
If you aren't appearing in Google's AI Overviews and being mentioned in ChatGPT and other LLMs, you're losing out. Ranking in the top 5 isn't enough anymore; you need to show up where people are actually getting their answers.
See the serviceOn-page SEO
Clear headings, smart keyword placement, fast-loading pages, and clean URLs. I figure out what’s holding your site back, explain it, and take care of it.
See the serviceTechnical SEO
A lot of business owners have no clue what a canonical tag or a 404 is, and you shouldn’t have to. I fix broken pages and frustrating WordPress issues so your site runs smoothly and ranks the way it should.
See the serviceKeyword research
I dig deeper than a list of high-volume keywords to find the ones that matter for your business, whether you want foot traffic, phone calls, or online sales.
See the serviceLink building
Citations, local links and relevant placements that help Schenectady businesses compete with bigger Albany and Saratoga competitors.
See the service- Branding kits
- Logo design
- Social media
- Competitor analysis
- WordPress help
- Shopify help
- Press releases
- Citation management
- SEO mentoring
- Ad design
- PPC ads
- Web hosting
- Website setup
- Live website audits
Types of businesses I work with
- Plumbers
- Roofers
- Dentists
- Doctors
- Therapists
- Photographers
- Lawyers
- Marketing agencies
- Lawncare
- HVAC
- Electricians
- Restaurants
- Coffee shops
- Ecommerce
- DTC brands
- Artists
- Brick & mortar shops
- Auto repair
- Painters
- Interior designers
- Cannabis businesses
- Vacation businesses
- Pet-related businesses
- Wedding planners
- Tattoo locations
- Transportation services
Types I don't
- Enterprises
- SaaS
- Crypto
- Trading
- Betting
- Political
- Gyms
- Shady life coaches
Mobile Notary 518
Mobile Notary 518 is based here in Schenectady. Mary Phillips started it in 2018, and she travels to clients in Schenectady, Niskayuna, Rotterdam, Scotia and Glenville, plus Albany, Saratoga and Rensselaer counties. She handles real estate and mortgage signings, powers of attorney, I-9 verification, apostille help and signings at hospitals and nursing homes.
I redesigned her website by hand so it loads fast on a phone, makes booking simple, and is set up for local search in the towns she covers.
Why I'm different than other agencies
I actually listen to understand your business
You understand your business best, and I understand how to get you leads.
You communicate with one person: me
No receptionist. No hold music. No lost messaging. Who do you call when you have a marketing emergency? Me, not a college intern.
Website design by a human, not AI
Graphics, content, layouts, website designs: all done with 14 years of experience and the human eye.
I pioneer SEO tactics, not follow trends
I tinker, test, and use data to stay ahead of the SEO curve at all times.
Open to all businesses
ADK SEO REV is an Open to All marketing agency in Glens Falls. We welcome all walks of life and all types of businesses, micro to XXL.
How much does local SEO cost for a Schenectady business?
Monthly local SEO starts at $500 for the basics and goes up to $5,000 a month for bigger campaigns. A one-time Google Business Profile optimization starts at $350, and a local SEO audit starts at $500. Plans are month to month, except monthly plans that include an audit, which have a 6-month minimum. See monthly SEO.
Do you work with businesses in Niskayuna, Rotterdam, Scotia and Glenville?
Yes. I work with businesses all over Schenectady County, plus Albany, Saratoga, Warren and Rensselaer counties and clients nationwide. Your local SEO plan targets the exact towns you serve, so a Rotterdam contractor and a Niskayuna dentist get two different keyword plans.
How long does local SEO take to work in Schenectady?
The first 30 days go to a full audit, competitor research and urgent fixes, and the second month finishes the audit work. Growth builds from there. How fast depends on how competitive your trade is in Schenectady and how much cleanup your site and profile need.
Can we meet in person in Schenectady?
Yes. I'm in Glens Falls, less than an hour up the Northway, and I'm happy to meet for coffee or lunch. If that doesn't work, we can do the whole thing over Zoom. It starts with a free 10-minute look at your site.
Will you work with my competitor in Schenectady?
No. While you're a client, I won't take on a competing business in the same trade and town. If you're a roofer in Schenectady, you're the only Schenectady roofer I'm working with.
Can you get my Schenectady business into Google's AI Overviews?
Nobody can promise a spot, but the same work that wins the map pack gets you cited in AI answers: a clean site, a complete Google Business Profile, and pages that answer the questions people ask. Read what AIO is or see AI SEO services.
Get a free marketing quote
Send Bobby a message with your Schenectady business and what you're after, and I'll take a free 10-minute look at your site.