5-star local SEO services for small businesses in the Capital Region
More calls, more map pack visibility, and more customers from Google, without the agency runaround. Every local SEO plan from ADK SEO REV is built around your business and your budget, done by me personally right here in Glens Falls, with nothing outsourced overseas and nothing that breaks Google's rules.
5.0 stars on Google · Plans from $500/month · Month to month
Local SEO that gets you more customers
Whether you're a service area business, a mom and pop shop, an office with a physical location, a restaurant, a cannabis dispensary, a multi-location business, or you run a local event, local SEO is how the people nearby find you when they're ready to buy.
Most of my local clients are trades and home service businesses like plumbers, roofers, and contractors, along with automotive repair shops, retail stores, law firms, and agencies. I'm also looking to work with more restaurants and dispensaries in the area.
You get only the work that actually moves the needle: higher rankings for the searches that matter in your service area, a Google Business Profile that brings in calls, and visibility in Google's AI Overviews and AI tools like ChatGPT, Gemini, Perplexity, and Claude. That means more leads, sales, and clients.
One client per trade, per town. Once I work with, say, a plumber in Glens Falls, I won't take on a competing plumber in Glens Falls for as long as you're an active client. I won't work for your competitors.
Who isn't a good fit: businesses expecting overnight results, businesses without a real address or service area, and large franchises.
Why local businesses choose ADK SEO REV
Done by me, not outsourced
All of your SEO work is done by me. Nothing gets shipped off to an overseas team. The only exception is social media, which I hand off to another local agency here in the 518.
Local and in person
I'm based in Glens Falls and happy to meet face to face, over coffee at Uncommon Grounds in Glens Falls or Saratoga or over lunch at a local spot.
Custom plans, not packages
Every plan is built around your business, your goals, and your budget, so you get the most bang for your buck instead of paying for a cookie-cutter package.
White hat only
No fake reviews, no PBN links, and no keyword stuffing. Everything I do follows Google's guidelines, so your rankings last and your profile stays safe.
Your competitors stay out
I won't work with a direct competitor in your trade and town while you're an active client. Your strategy stays yours.
Month to month
No long-term contracts. Plans run month to month; the only minimum is 6 months if you roll your audit into a monthly plan.
My local SEO services
Everything that helps you show up in the map pack, local organic results, and AI answers, handled in one plan.
Google Business Profile management
Your Google Business Profile is the single biggest lead generator for most local service businesses. I handle categories, services and products, posts, photos, Q&A, and review replies, and I fix suspensions and verification problems.
GBP management optionsReview generation
More (real) reviews means more trust and better map rankings. I set up simple ways to ask happy customers for reviews, including automated review requests that go out after each completed job, and I can write your review replies.
Citations & listing cleanup
I get your business listed accurately on the directories and data aggregators that matter, including Data Axle, Foursquare, Yelp, Bing Places, Apple Business Connect, and local chambers, and I clean up duplicate and incorrect listings. Want stronger links on top of that? See link building.
Local keyword & competitor research
You probably won't rank for "plumbing services" nationwide, but you can own "plumber in [your city]" and "plumber near me." I research what your customers actually search and what your top local competitors are doing to win.
Service & location pages
Service pages and location pages are essential for local businesses, and I've written hundreds of them. I also add local schema markup, keep your name, address, and phone (NAP) consistent everywhere, and set up multi-location businesses with a profile and page for each location. Here are mine for Glens Falls and Saratoga Springs.
AI search visibility
Customers are asking Google's AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot for recommendations. I structure your content, FAQs, and schema so AI tools can understand your business and cite it. What is AIO, and does your business need it?
Local SEO audits
Not an automated report. A real human analysis, using my 14+ years of experience, of everything holding your site and profile back, with a clear plan to fix it. See how my SEO audits work.
Tracking & monthly reports
I track calls, form fills, and Google Business Profile actions like calls, direction requests, and website clicks. Each month you get a report covering ranking changes, AI Overview visibility, backlinks earned, SEO industry updates, and the plan for next month.
How local SEO with ADK SEO REV works
Not sure what you need? That's common. It starts with an honest, free look at your site and Google Business Profile, and you only pay for the work that will actually help.
Free 10-minute review
Send me your URL by email, chat, or text. I'll spend about 10 minutes looking at your site and Google Business Profile and get back to you within a couple of hours. It's free, with no strings attached.
Coffee or Zoom walkthrough
We meet over Zoom, or in person if you're local, usually over coffee at Uncommon Grounds in Glens Falls or Saratoga or over lunch. I'll show you what I found in plain English and learn where you want to show up.
Audit, plan & urgent fixes
After a discovery call about your business, you get a complete audit and SEO plan, research on your local competitors, and every urgent action item taken care of.
Finish the fixes, then grow
In month two we finish the remaining audit work. From there, we keep working the growth plan: more rankings, more reviews, more pages, and more leads, with a report every month.
What local SEO costs
Ongoing local SEO
$500 to $5,000 /mo
Starter plans begin at $500/month for the basics. Bigger markets, more locations, and more aggressive goals cost more. See monthly SEO plans.
Google Business Profile optimization
From $350
A one-time tune-up of your profile: categories, services, photos, description, and everything else Google uses to decide who shows up. GBP optimization details.
Local SEO audit
From $500
A full, human-written report on your website, profile, citations, and competitors, with a step-by-step plan. Start monthly SEO right away and the audit can be spread over your first 6 months.
Payment options
- All plans are month to month. Monthly SEO with the audit included has a 6-month minimum
- Pay monthly with premade packages, get a custom plan, or pay per service
- ADK SEO REV sends you an invoice: pay half now, half when the service is completed
- Pay via debit/credit, PayPal, Venmo, CashApp, or cash if you're local to Glens Falls, NY
You can also hire me via Upwork.
Or get à la carte SEO services
Local SEO across the Capital Region
I focus on small and medium-sized businesses in upstate New York's Capital Region, from Albany up through Saratoga, Glens Falls, and the Adirondacks, and I work with local businesses nationwide too. Find your area below.
Local SEO results
Real numbers from real clients, pulled straight from Google Search Console and Ahrefs.
KerTec: 238 clicks in the first 28 days
+76% clicks
KerTec, an environmental reclamation and vegetation management company, earned 238 Google clicks and 2,610 impressions in the 28 days after launching the new site I built. Clicks rose 76% and impressions rose 47% over the previous period.
repurposedMATERIALS: 942 AI answers
758 AI Overview citations
repurposedMATERIALS now shows up in 942 AI responses across platforms, citing 233 of its pages. That includes 758 Google AI Overview citations, 104 in Google's AI Mode, 38 in Perplexity, 21 in Gemini, 12 in Copilot, and 9 in ChatGPT.
What local clients say
"I found Bobby after some trial and error in the world of SEO and website building and I will only use his business in the future. If you want the right answers and legitimate progress then give this man a call. I appreciate everything he has done for me and my business. Thank you Bobby!"
"Bobby did an exhaustive audit of our website, which we knew had very little search value and needed a lot of help. The information he provided was amazing...blew me away! I didn't realize a lot of what he uncovered and provided to us in a very clear formatted document. It was well worth the money, and I would recommend that anyone who doesn't know much about this stuff utilize Bobby to improve design and searchability!"
"Bobby did excellent work on our home services website. He was able to execute our vision and was very responsive in addressing any and all issues. Definitely recommend for web design."
"ADK SEO REV designed us a beautiful website, which is getting lots of compliments. Bobby Bernstein took time to understand our needs and carefully transferred the information from our old website. He was very responsive to help us get it right, and also trained us to be able to do some edits and posts ourselves. We appreciate his work to understand our organization and improve our web presence."
"Bobby was amazing. Loving my website. He was very responsive and always ready to answer my questions! We will definitely stay in touch. Thank you so much!"
"Great guy to work with. I don't say that about many people but Bobby did an amazing job on my website and has always been very responsive and helpful. GREAT EXPERIENCE"
Local SEO questions
These are the questions local business owners ask me most. Got another one? Ask me anything.
Why am I not showing up in the Google map pack?
The map pack is mostly decided by three things: how relevant your Google Business Profile is to the search, how close you are to the person searching, and how prominent your business looks online. The most common reasons a business doesn't show up are the wrong or missing categories, a thin or unverified profile, few or old reviews, inconsistent business listings across the web, and a website without strong service and location pages. A local SEO audit pinpoints which of these is holding you back.
How do I get more Google reviews?
Ask every happy customer, and make it easy. A direct review link, a QR code at the counter or on invoices, and a follow-up text or email after each completed job all work well. Some of my clients have automated review requests that go out as soon as a job is marked complete. Never buy reviews or offer incentives for them, since that breaks Google's rules and can get reviews removed or your profile suspended.
What brings in the most leads for local service businesses?
For most local service businesses, it's the Google Business Profile. It's what shows up in the map pack and on Google Maps, and it's where customers call you, ask for directions, and visit your website. A fully optimized, active profile with steady reviews usually drives more calls than any other single local SEO effort.
How does local SEO help my business get found on Google?
Local SEO improves the signals Google uses to understand where your business operates, what services you provide, and which searches your business is relevant for. This can improve your visibility in local organic search results, Google Maps, the local map pack, and Google's AI Overviews when potential customers search for businesses like yours.
What is included in your local SEO services?
Depending on your plan, local SEO includes Google Business Profile management, review generation, citation building and cleanup, local keyword and competitor research, service and location pages, local schema and NAP consistency, AI search visibility, and call, form, and Google Business Profile tracking with a monthly report.
How much do local SEO services cost?
Monthly local SEO starts at $500/month for the basics, with plans up to $5,000/month for bigger markets, multiple locations, or more aggressive goals. A one-time Google Business Profile optimization starts at $350, and local SEO audits start at $500. All plans are month to month; if you roll the audit into a monthly plan, there's a 6-month minimum.
How long does local SEO take to start working?
Results depend on your market, competition, website, and the condition of your Google Business Profile. In the first 30 days you get a full audit, an SEO plan, competitor research, and all of the urgent fixes, which can bring quick wins. Competitive local searches usually take several months of consistent work.
Will you work with my competitors?
No. Once I work with a business, I won't take on a direct competitor in the same trade and town for as long as you're an active client. If I'm working with a plumber in Glens Falls, I won't work with a competing plumber in Glens Falls.
Do I need local SEO if I already have a Google Business Profile?
Yes. A Google Business Profile is an important part of local search, but it's only one piece of your overall local presence. Your website, your business information across the web, reviews, local relevance, links, and other signals all affect how prominently you show up in local searches.
Can local SEO help a service-area business without a storefront?
Yes. Local SEO works for service-area businesses that travel to their customers, including contractors, plumbers, roofers, electricians, landscapers, and other home service companies. Your website can target the specific cities and communities you serve while your Google Business Profile is set up around your service area.
Get a free local SEO quote
Send me your website and Google Business Profile, and I'll tell you honestly what's holding you back. Local? Let's grab a coffee.