From Brick and Mortar to Online: The Ultimate Playbook (PDF Version)
Don’t hire me! Get this DIY Local SEO guidebook instead.
More Info ▼
If you run a small retail shop and feel invisible in Google Maps and local search results, this book is for you. From Brick-and-Mortar to Online: Local SEO for Small Retailers shows you how Local SEO for small shops really works so nearby customers can actually find you when they search. Written by Bobby Bernstein, a local SEO agency owner in Glens Falls, NY with over 12 years of experience, it gives you practical Local SEO tips you can apply right away to grow your shop without hiring a full marketing team.
Local SEO for Small Retailers
From Brick and Mortar to Online: The Ultimate Playbook
Don't hire me! Get this DIY Local SEO for small retailers guidebook instead!
More Info ▼
If you run a small retail shop and feel invisible in Google Maps and local search results, this book is for you. From Brick-and-Mortar to Online: Local SEO for Small Retailers shows you how Local SEO for small shops really works so nearby customers can actually find you when they search. Written by Bobby Bernstein, a local SEO agency owner in Glens Falls, NY with over 12 years of experience, it gives you practical Local SEO tips you can apply right away to grow your shop without hiring a full marketing team.
What You'll Learn
The Ultimate Playbook For Getting Your Local Shop Seen Online
Set up and optimize your Google Business Profile for retail so your shop actually shows up in Google Maps and local pack results, instead of hiding below competitors.
Choose local keywords for retailers that match how nearby customers search, including "near me" searches and product plus city phrases that send clear location intent.
Use local SEO for small shops to organize your website so search engines understand your core products, categories, and locations at a glance.
Build and clean up local citations to fix NAP problems and send consistent trust signals across the web so Google sees your shop as stable and reliable.
Encourage and manage online reviews in a way that feels natural, while using those reviews to build trust and visibility in local search results.
Plan local content ideas that highlight your neighborhood, events, and real customer questions so your shop stays relevant and fresh over time.
Create location focused landing pages and store locator pages that help your shop rank in your city or specific neighborhoods when people search nearby.
Understand how nearby customers discover local shops via search so you can align your pages with real search behavior and meet them at the right moment.
Guide Overview
If you run a small retail shop, you have probably wondered why some stores show up at the top of Google Maps while yours barely appears. Local SEO for Small Retailers: From Brick and Mortar To Online is written for that exact problem. It focuses on Local SEO for small shops and shows you, step by step, how to get found in local search when nearby customers are ready to buy.
Small retail business owners are pulled in a hundred directions. You do not have time to guess at algorithms or sort through generic marketing advice meant for giant brands. This book is written by Bobby Bernstein, owner of a local SEO agency in Glens Falls, NY, with over 12 years of experience in the SEO industry, and it is built around what actually works for local SEO for small retail shops. You will see how to show up in Google Maps, how to appear for those high intent “near me” searches, and how to turn that visibility into real customers who walk in or order online.
Inside, you will find practical Local SEO tips that cover both the technical side and the content side of your store’s online presence. You will learn how to fix the hidden issues that quietly hold local rankings back, how to structure pages so Google understands what you sell and where you sell it, and how to write titles and descriptions that get more clicks instead of getting ignored.
The goal is simple: help you grow your shop by making it easy for nearby customers to discover you through search.
About The Author
Bobby Bernstein
Bobby Bernstein is the founder of ADK SEO REV, a local SEO agency located in upstate New York. With over 12 years of experience in the SEO industry, he’s created and executed his soup-to-nuts SEO strategy for hundreds of ecommerce sites and local businesses. From gift shops to crafts to art galleries to apparel retailers, Bobby has helped small retail shop owners bring their businesses from brick and mortar only to online sales powerhouses. Helping small business owners generate organic traffic is what fuels him.
Reviews By Bobby's Clients
CASE STUDY
How I Helped A Local Gift Shop
Get 126% More Clicks in 30 Days
FAQs
Optimizing your Google Business Profile (GBP) should be priority number one. Your second priority should be directly targeting longtail keywords with focused pages that are fully optimized for those specific searches.
Bright Local for citation management, Mangools KW Finder for keyword research, and Outrank for automated blogging are all strong options for small retail shops.
If you are not a DIYer and would rather have an expert handle your SEO, you can schedule a free consultation for services by emailing me directly.
Yes. The guide includes AI optimization tips, including prompts to help you create high quality content that can rank in AI Overviews and similar AI powered results.
