When this local service business first approached me, they had no idea why they had a website but it wasn't getting them any leads or organic traffic. They weren't ranking for any non-branded keywords, nor did they have any sort of local SEO presence in the SERPs. And then they called Bobby at ADK SEO REV.
I started with a complete SEO Audit, and since they are aiming to get local customers, I focused on auditing their local SEO. As I began delving into their site's current state and what all they needed done, two things became immediately clear: they needed to change their web designer and they needed a brand new website. Their site had TONS of coding issues, and the platform they were using (ASP.Net) was severely limiting their technical SEO.
After explaining all of the common local SEO issues affecting their website and discussing the audit results and plan with them on a phone call so that the owners completely understood the problems, I created their 30-60-90 Day SEO Plan. Here are the initial SEO services I provided for them:
This upstate New York company's original website was super basic, with very minimal text. It was incomplete, and was missing some key elements a local website should have to rank better.
The homepage was in bad shape, with nothing more than a headline and a few image links pointing to a services page (which had just a photo gallery on it) and their contact page (which was missing key details and functionality). I completely redesigned the website from scratch on Wordpress, starting with the homepage and using the tagdiv Newspaper theme (my theme of choice!), adding significantly more information about their business, who owns it, the services they offer, the local areas they serve, and how customers can hire them.I also included a Google Reviews and Google Maps widget, a completely new header and footer, as well as valuable non-branded keywords throughout the headers and paragraph text.
The previous designer really left her website in a bad spot. It was a Wordpress site with Woocommerce - Woocommerce that wasn't completely setup or even shoppable. I added Square checkout, added shipping methods, tax information, and the client's tax information (and changed WooCommerce's notification email address from her designer to her email!) and completely optimized her product shop. I optimized her most valuable pages (which, typically speaking, are the shop's category pages). Then, I wrote product descriptions, meta titles, and meta descriptions as the cherry on top.
I completely removed all of the placeholder text from her site, as well as deindexed all of her unnecessary and useless pages left by her previous designer, and added proper 301 and 410 redirects as needed to ensure she didn't get any 404 errors as a result.
Her business website was also missing key technical SEO implementations. First, I added Schema markup to her website and online shop for better SERP presentation and optimization - specifically, LocalBusiness Schema, Product Schema, and GeoCoordinates.
Second, I added an automated internal linking plugin (one that DOESN'T slow your website down). This allowed me to assign specific keywords to specific posts so that we can avoid orphan pages.
I also created multiple backlinks with local SEO value for her, starting with the basics like directory links and then performing backlink outreach.
I made sure her GSC was clean from errors that needed fixing, including 404 errors and a new sitemap.
Whether you want more foot traffic to your local store or you want more local users to buy online, your Google Business Profile is essential for your online success. With that in mind, I made a point (as I always do!) to optimize their 'From the Business' section so that it uses all available 750 characters. We included super valuable information about her business, as well as her shop's target keywords, including 'gift shop in [her town]', 'women's gifts in [town]', and more.
Then, I made sure her GBP's business categories were properly set and included all of the tags they should.
