Website redesign services for small businesses
I've redesigned over 50 websites, and every one starts with keyword research instead of the old site. You get a site planned around how your customers search, written and built by an SEO pro in Glens Falls, NY, with your Google rankings protected through launch.
Why business owners call me for a website redesign
Most people don't call me because they want a prettier website. They call because something stopped working. After more than 50 small business website redesigns, the same four stories keep coming up.
Your traffic or calls dropped
This is the number one reason. The phone was ringing, then it slowed down, and nobody can say why. A lot of the time it lines up with a Google algorithm update. Older sites with thin pages tend to slide after updates, while sites with a clear page for every service and town hold their spot. A redesign built around keyword research gives Google those pages.
Your site looks like it was built in 2005
Alford Excavating came to me with a dated ASP.NET site that had barely any content and looked like an old Angelfire page. Customers size up a business by its website in a few seconds, and Google can't rank pages that don't say much. After the redesign, their clicks from Google went up 225%.
Your old SEO guy disappeared with your domain
This one surprises people, but it's about the third most common reason I get a call. On The Way Plumbing lost access to their own domain because their old SEO person stopped answering. Getting owners back into their accounts is part of the job, and on every site I build, the domain and every login stay in the owner's name.
Your developer couldn't finish the job
Financial Footwork hired me because their developer couldn't get the site across the finish line. DroCo Roofing had a developer who couldn't handle simple requests, which I wrote about in the DroCo Roofing case study. In both cases the owner had already paid for a website and still didn't have one that worked.
What's included in a website redesign
Everything below comes with every redesign, and I do all of it myself from start to finish.
Keyword research first
I set your old site aside and start with what your customers type into Google and ask ChatGPT. That research decides which pages your new site gets.
A full page plan
You get a list of every page the site needs, from each service and town you cover to the basics like About and Contact.
Old URLs mapped to new pages
Each new page is matched to a URL on your current site, so I know what to keep, what to redirect and how many pages need to be added.
A semantic outline for every page
Before I write a word, each page gets an outline of the topics, terms and questions it has to cover to rank.
A homepage built to stand out
I look at your competitors first, then design the homepage: brand colors, contrast, buttons, font pairings and menu style. The rest of the site follows that look.
SEO and AI search on every page
Every page gets its own target keyword, schema and FAQs, plus the setup it needs to show up in Google, AI Overviews and ChatGPT.
All the copy written for you
I write every page. You don't have to sit down and come up with service descriptions or an About page.
Real photos or premium stock
Send your photos and logo in a Google Drive folder. Where you don't have photos, I use premium stock from Envato Elements and other sources.
Built on a staging site
Your current site stays up the whole time. The new one is built on staging and only goes live once you approve it.
Redirects, sitemap and Search Console
At launch I set up redirects from your old URLs, submit the new sitemap and check Google Search Console for errors.
Training on your new site
I show you how to edit your own pages, so you aren't paying me every time you want to change a price or add a photo.
Any platform, in or out
I move sites to and from any platform. Most redesigns land on WordPress, and some on Shopify. See platform moves.
How I redesign a website without losing your rankings
The biggest worry with a redesign is losing the Google rankings you already have. This is the website redesign process I use to keep them.
Start from the search data
Keyword research comes before design. Your site gets built around how people search for your services, instead of around the pages you happened to have.
Plan pages and map URLs
Every new page gets matched to an old URL. Pages that already rank keep their spot or get a clean redirect.
Outline every page
Each page gets a full semantic outline and one target keyword, so no two pages compete for the same search.
Design the homepage
After a close look at your competitors, the homepage sets the colors, fonts and buttons for the whole site.
Build page by page
Each page is written, designed and optimized for SEO and AI search before I move on to the next one.
Reveal it on a call
I walk you through the finished site on staging. Nothing goes live until you sign off.
Launch with redirects
The site goes live, old URLs get redirected to their new pages, and the new sitemap goes to Google.
Watch the numbers
I track rankings, traffic and calls after launch to make sure the trend is heading the right way. You can usually tell pretty quickly.
Will there be a dip? Sometimes there's a very short one over a couple of weeks while Google recrawls the site, but it's rare.
Moving off Wix, Squarespace or an old custom site
I move websites to and from any platform. Most redesigns end up on WordPress, and some land on Shopify when the business sells online. That covers Wix website redesigns, Squarespace website redesigns, old ASP.NET sites like Alford's, and stores on WooCommerce or BigCommerce.
WordPress redesigns are built with Cornerstone, a visual page builder that comes at no extra charge. It's the same builder I use on this site, and it makes editing your own pages after launch simple.
A platform move is where rankings get lost most often, because the URLs change. The URL map and redirects in every redesign are there to stop that. If you run an online store, my ecommerce SEO services page covers store migrations in more detail.
Website redesign cost and timeline
A redesign is priced the same way as a new website. The biggest factor is how many pages you need and how much content has to be written.
Website redesign
$1,000 to $10,000
Smaller sites with a handful of service pages sit near the low end. Sites with lots of service and town pages, or an online store, sit near the top.
Launch time
1 to 3 weeks
Most redesigns launch in 1 to 3 weeks. Rush delivery is available for an extra fee.
Hosting and domain
$30 /mo
Or $300 a year. Domain registration is $15 a year.
Payment terms and what I need from you
- 50% before I start and 50% when the site goes live
- One round of changes within 48 hours of the reveal
- 30 days of technical support after launch
- Logins for your domain registrar and current hosting
- Any photos or logos you want used, shared in a Google Drive folder
You own your website, and you can run it yourself
Getting locked out of their own website is one of the top reasons people call me, so I set things up to keep it from happening again. You own your domain, and you get full owner access to everything: the site, the hosting account, Google Search Console, Google Analytics and your Google Business Profile. I set up those Google accounts and share them with you.
Before I hand the site over, I show you how to use WordPress (or Shopify) to change text, swap photos and add pages. If you'd rather have me make changes, that's fine too, but you won't have to.
And if you ever get locked out of anything, you have my phone number. Call me and I'll handle it.
Want ongoing help after launch? Ask about a website care plan or monthly SEO.
Website redesign results from real clients
Over 50 redesigns so far. Here are a few of the businesses behind them.
Alford Excavating
+225% clicks
From a dated ASP.NET site with barely any content to a full site built around the services they offer.
DroCo Roofing
+84% clicks
Their old developer couldn't handle simple requests. The new site brought an 84% jump in clicks from Google. Read the case study.
KerTec
+76% clicks
238 clicks from Google in the first 28 days after the new site launched, with impressions up 47%.
On The Way Plumbing
#1 at 19 of 19
Locked out of their own domain when they came to me. Today they rank #1 at all 19 points of their Gecko Grid map scan.
Mobile Notary 518
Redesigned by hand
A new site for Mary's mobile notary business, covering Albany, Schenectady and the towns around them. See the site.
Financial Footwork
Finished
Their developer couldn't get the site across the finish line. I took it the rest of the way.
What web design clients say
"ADK SEO REV designed us a beautiful website, which is getting lots of compliments. Bobby Bernstein took time to understand our needs and carefully transferred the information from our old website. He was very responsive to help us get it right, and also trained us to be able to do some edits and posts ourselves. We appreciate his work to understand our organization and improve our web presence."
"Bobby was amazing. Loving my website. He was very responsive and always ready to answer my questions! We will definitely stay in touch. Thank you so much!"
"Bobby did excellent work on our home services website. He was able to execute our vision and was very responsive in addressing any and all issues. Definitely recommend for web design."
"Great guy to work with. I don't say that about many people but Bobby did an amazing job on my website and has always been very responsive and helpful. GREAT EXPERIENCE"
Will I lose my Google rankings after a website redesign?
Not if it's done right. There can be a very short dip over a couple of weeks while Google recrawls your site, but it's rare. I map every old URL to a new page, set up redirects, submit your new sitemap and watch your rankings after launch, so the pages that already rank keep their spot.
Can you just fix a few pages instead of redesigning the whole site?
On a site with bigger problems, fixing a few pages is like putting glitter on a pimple. A couple of nicer pages won't fix thin content, a weak page structure or a dated design. If you aren't sure what your site needs, a free 10-minute look or an SEO audit will tell you.
How much does a website redesign cost?
Most small business website redesigns cost between $1,000 and $10,000 with me. The price depends mostly on how many pages you need and how much content has to be written. Hosting is $30 a month or $300 a year, and a domain is $15 a year.
How long does a website redesign take?
Most redesigns launch in 1 to 3 weeks. Bigger sites with lots of pages take longer, and rush delivery is available for an extra fee. Your current site stays up the whole time, since the new one is built on a staging site.
What do I need to give you to start a redesign?
Logins for your domain registrar and current hosting, plus any photos or logos you want on the site in a Google Drive folder. I write all the page copy myself, and I use premium stock photos where you don't have your own.
My old web person disappeared and I can't get into my domain. Can you help?
Yes. It's one of the most common reasons people call me. I'll work on getting you back into your domain and accounts, and once your new site is built, everything is in your name with full owner access.
Can you redesign my site on the platform it's on now?
Yes. I work on sites on any platform and can move them to and from any platform. Most redesigns end up on WordPress, and some on Shopify, depending on what fits your business.
Web design near you
Ready for a website that brings the calls back?
Send me your site and I'll take a free 10-minute look. You'll hear what's holding it back and what a redesign would fix.