Troy SEO and web design for local businesses
ADK SEO REV is an owner-led SEO agency working with businesses in Troy, NY and the rest of Rensselaer County. I'm Bobby Bernstein, and I handle the audit, the website and the monthly work myself, with over 14 years in SEO. Month-to-month plans, no overseas outsourcing.
Why Troy businesses need local SEO
Troy has turned into one of the busiest small business towns in the Capital Region. Downtown is packed with restaurants, bars, salons and shops along River Street, Broadway and around Monument Square, the Troy Waterfront Farmers Market pulls people in every weekend, and RPI, Russell Sage and Hudson Valley Community College keep a steady stream of new customers moving through the Collar City. Add Lansingburgh, Brunswick, North Greenbush and Wynantskill, and there's a lot of competition for the same searches.
Local SEO decides who shows up when someone searches "brunch in Troy," "HVAC near me" or "best barber Troy NY." Google looks at your Google Business Profile, your website, your reviews and your listings across the web, then picks three businesses for the map pack. The same information feeds the AI Overview at the top of the page and the answers people get from ChatGPT. If your profile is thin or your website doesn't mention Troy, you're handing those customers to the business down the street.
ADK SEO REV handles the whole picture: local SEO, website design, Google Business Profile management and AI search optimization. Here's how I'd go after it for a Troy business.
How I help Troy businesses rank higher
Build out your Google Business Profile
Most Troy businesses I look at have a profile with the wrong main category, half their services missing and no posts since last year. I fix the categories, add every service, write posts, add real photos, answer questions and reply to reviews. If you're stuck in verification or got suspended, I handle that too.
Get named in AI answers
When someone asks ChatGPT or Gemini for a good contractor in Troy, it pulls from a short list of businesses with clear, consistent information online. I research what people in Rensselaer County actually ask about your trade and build pages, FAQs and schema that give those tools a straight answer.
Give your website a reason to rank
If your site never mentions Troy, Lansingburgh or the towns you cover, Google has a hard time placing you. I plan pages around real local searches and build fast, mobile-first sites by hand. You can see a few in the portfolio.
When you call ADK SEO REV, you get me. I do the audit, the writing, the website changes and the monthly report myself. No account manager, no handoff to a team overseas. The only piece I send out is social media, and that goes to another agency here in the 518.
I'm based in Glens Falls and work with businesses all over the Capital Region, including Mobile Notary 518, which covers Troy, Rensselaer, East Greenbush and North Greenbush. We can meet on Zoom or in person, and plans are month to month and built around what you can spend.
Everything I do is white hat. That means no fake reviews, no spammy link networks and no keyword stuffing. I stick to work that keeps paying off after the next Google update.
SEO services in Troy
Local SEO
I clean up and dial in your Google Business Profile with hyper-specific targeting and frequent updates, tighten up your website with the right local keywords and full semantic optimization, and optimize for local AI. You'll also get local grid rankings for the keywords you want, exactly where you want them.
See the servicePremium SEO audits
Straight-up answers on what’s working, what’s holding you back, and what to fix: SEO, GEO, AIO, site structure, technical issues, keywords, on-page, and your Google Business Profile. Every audit comes with a 30-60-90 day roadmap and an hour review call.
See the serviceMonthly SEO services
Many different monthly plans, plus custom solutions tailored to your business. Perfect for those who want a 'set it and forget it' solution. You have a business to run; let me handle your online visibility soup to nuts.
See the serviceHourly SEO consulting
Expert guidance to tackle a specific issue: troubleshooting a ranking problem, refining your local SEO, or strategic advice, with clear explanations and actionable steps and no long-term commitment.
See the serviceWebsite design
Fast, mobile-friendly websites for Troy businesses, built by hand to rank in Google and get cited by AI tools. Every rankable page is built from a full semantic outline first.
See the serviceAIO & GEO
If you aren't appearing in Google's AI Overviews and being mentioned in ChatGPT and other LLMs, you're losing out. Ranking in the top 5 isn't enough anymore; you need to show up where people are actually getting their answers.
See the serviceOn-page SEO
Clear headings, smart keyword placement, fast-loading pages, and clean URLs. I figure out what’s holding your site back, explain it, and take care of it.
See the serviceTechnical SEO
A lot of business owners have no clue what a canonical tag or a 404 is, and you shouldn’t have to. I fix broken pages and frustrating WordPress issues so your site runs smoothly and ranks the way it should.
See the serviceKeyword research
I dig deeper than a list of high-volume keywords to find the ones that matter for your business, whether you want foot traffic, phone calls, or online sales.
See the serviceLink building
Citations, local links and relevant placements that help Troy businesses hold their own against bigger Albany and Saratoga competitors.
See the service- Branding kits
- Logo design
- Social media
- Competitor analysis
- WordPress help
- Shopify help
- Press releases
- Citation management
- SEO mentoring
- Ad design
- PPC ads
- Web hosting
- Website setup
- Live website audits
Types of businesses I work with
- Plumbers
- Roofers
- Dentists
- Doctors
- Therapists
- Photographers
- Lawyers
- Marketing agencies
- Lawncare
- HVAC
- Electricians
- Restaurants
- Coffee shops
- Ecommerce
- DTC brands
- Artists
- Brick & mortar shops
- Auto repair
- Painters
- Interior designers
- Cannabis businesses
- Vacation businesses
- Pet-related businesses
- Wedding planners
- Tattoo locations
- Transportation services
Types I don't
- Enterprises
- SaaS
- Crypto
- Trading
- Betting
- Political
- Gyms
- Shady life coaches
Mobile Notary 518
Mobile Notary 518 is a Schenectady-based mobile notary that drives to clients all over the Capital Region, including Troy, Rensselaer, East Greenbush and North Greenbush. Mary Phillips handles real estate and mortgage signings, powers of attorney, apostille help and signings at hospitals and nursing homes.
I redesigned her website by hand so it loads fast on a phone, makes booking easy, and is set up for local search across Rensselaer County and the rest of the towns she covers.
Why I'm different than other agencies
I actually listen to understand your business
You understand your business best, and I understand how to get you leads.
You communicate with one person: me
No receptionist. No hold music. No lost messaging. Who do you call when you have a marketing emergency? Me, not a college intern.
Website design by a human, not AI
Graphics, content, layouts, website designs: all done with 14 years of experience and the human eye.
I pioneer SEO tactics, not follow trends
I tinker, test, and use data to stay ahead of the SEO curve at all times.
Open to all businesses
ADK SEO REV is an Open to All marketing agency in Glens Falls. We welcome all walks of life and all types of businesses, micro to XXL.
How much does SEO cost for a small business in Troy, NY?
Monthly local SEO runs from $500 for the basics up to $5,000 a month for bigger campaigns. A one-time Google Business Profile optimization starts at $350, and a local SEO audit starts at $500. Every plan is month to month, except monthly plans with an audit built in, which have a 6-month minimum.
Why isn't my Troy business showing up in the Google map pack?
Usually it's one of three things: the wrong primary category on your Google Business Profile, fewer reviews than the businesses ranking above you, or a website that doesn't clearly say you serve Troy. A free 10-minute look at your profile and site will tell you which one it is.
Do you work with businesses in Lansingburgh, Brunswick and North Greenbush?
Yes. I work with businesses across Rensselaer County, plus Albany, Saratoga, Schenectady and Warren counties. Your plan targets the specific towns and neighborhoods your customers search from, so you aren't paying to rank in places you don't serve.
Can you help a downtown Troy restaurant or shop get more foot traffic?
Yes, and restaurants are a type of business I'd like to work with more. For a downtown spot, the big levers are a complete Google Business Profile with fresh photos and posts, menu and hours that match everywhere online, and steady new reviews. Those three things drive most map pack results.
Will you take on my competitor in Troy?
No. While you're a client, I won't work with a competing business in the same trade in the same town. If you're a Troy electrician, you're the only Troy electrician I'm working with.
Do I need a new website to rank in Troy?
Not always. If your site is fast, works on phones and has pages for your main services, we can usually fix what's there. If it's an old template that never mentions Troy, a rebuild is often cheaper than patching it. I'll tell you which makes sense after the free look.
Get a free marketing quote
Tell Bobby about your Troy business and what you want more of, whether that's calls, bookings or foot traffic. I'll start with a free 10-minute look at your site and Google profile.