SEO audit services
Way more than just a Semrush printout. My SEO audits are built by hand and take a full look at your website, rankings, technical issues, content, backlinks, competitors, local SEO, AIO, GEO, GBP, and search performance to figure out what is actually holding you back. Satisfaction guaranteed, or your money back.
Find out exactly what's holding your website back
A real SEO audit should tell you far more than what Semrush, Ahrefs, or an automated crawler can spit out in five minutes. You’ll get clear explanations, specific recommendations, and a prioritized action plan. No generic scorecard. No recycled checklist.
If your website is getting impressions but not clicks, slipping in the rankings, or simply not bringing in the traffic and leads you expected, there is usually a reason. The problem is that most business owners have no practical way to tell what that reason is.
Your site could be dealing with technical errors, weak keyword targeting, thin pages, poor internal linking, indexing problems, a weak backlink profile, local SEO gaps, or content that simply is not competitive enough. In many cases, it is a combination of several smaller issues working against you at the same time. Either way, you’ll get a lengthy and detailed SEO site audit report, and we’ll go over it together on a Zoom call.
My audits separate the issues that actually matter from the noise that automated tools tend to flag. Instead of handing you a long list of warnings, I explain what is hurting your performance, why it matters, and what should be fixed first so you know where to spend your time and budget.
What is included in an SEO audit?
That depends who you get it from. If you get it from me, you get the deepest dive into your website’s, well, everything.
AIO & GEO analysis
Search visibility is no longer limited to traditional Google results. I look at whether your business appears in AI-driven search experiences like Google AI Overviews, ChatGPT, Gemini, and Perplexity, and review the signals that affect how easily these systems understand and reference your business: structured content, Schema markup, clear question-and-answer formatting, entity relationships, authorship, expertise signals, third-party mentions, and how well your content answers the questions your customers are actually asking.
On-page SEO analysis
Your website can look great and still have dozens of small on-page SEO problems quietly limiting how well individual pages rank. I check your H1-H6 heading structure, meta titles and descriptions, keyword targeting, thin or duplicate content, image ALT text, internal linking, orphan pages, URL structure, canonical tags, and potential keyword cannibalization. Your report separates minor cleanup from the on-page problems that are actually worth fixing.
Technical SEO audit
Technical SEO problems can make it harder for Google to crawl, understand, and index your website. I check your XML sitemap, robots.txt, redirects, broken links, 404 errors, canonical tags, duplicate URLs, crawlability, indexation, mobile usability, site architecture, and structured data, and review Google Search Console for pages being crawled but not indexed. Need those fixed? See Search Console error fixing.
Search Console & organic performance
Your rankings only tell part of the story. I review clicks, impressions, click-through rate, average position, branded vs. non-branded searches, top and declining pages, and the queries driving traffic to your site. This finds pages that are close to ranking better and keywords you're already showing up for but not capitalizing on.
Page speed & Core Web Vitals
Not every PageSpeed warning deserves the same level of concern. I check Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift, along with oversized images, render-blocking scripts, unused JavaScript, third-party tools, font loading, and mobile performance. The goal is not a perfect score for its own sake; it's fixing the speed problems that are actually worth fixing.
Schema & structured data review
I check what structured data is already in place, whether any of it is broken, and where additional Schema could help Google understand your site: LocalBusiness, Organization, Service, Product, Article, Person, Breadcrumb, FAQ and more. No adding markup just because an SEO tool says you can.
Content & keyword strategy
A website can be technically sound and still struggle if the content targets the wrong keywords or misses important pages. I review keyword focus, branded vs. non-branded traffic, commercial and informational terms, local intent, overlap and cannibalization, and look for missing service pages, location pages, FAQs and blog topics.
Backlink & authority analysis
I review referring domains, Domain Rating, dofollow links, relevance, anchor text, lost links and spammy links, and compare your profile against the competitors ranking above you. Then I identify the types of links that would actually help. If you want those built, that's what link building is for.
Local SEO audit for New York businesses
If your business serves customers in a specific part of New York, your website is only one piece of the local search puzzle. I review your Google Business Profile, categories, services, service areas, description, reviews and responses, website link, NAP consistency, citations, and whether your site has the right location and service pages. The goal is to find the local SEO gaps that are costing you visibility.
See how your website stacks up against competitors
SEO doesn’t happen in a vacuum. I compare your site against the competitors already ranking for the searches that matter most: keyword rankings, content depth, landing page coverage, backlinks, site structure and local SEO. You’ll also see opportunities they missed, which is often the easiest path forward.
You don’t just get a list of SEO errors
Anyone can run a website through Semrush or Screaming Frog and hand you a spreadsheet full of warnings. Every important issue I find is reviewed in context and explained in plain English: what the problem is, how it affects rankings or traffic, how to fix it, and how important it is compared to everything else.
Your audit ends with a prioritized action plan
Finding problems is only useful if you know what to do with them. I organize the recommendations by priority so you can see which fixes should happen first, which improvements can wait, and where your time and budget are most likely to have the biggest impact.
Critical issues like indexing problems, broken pages, weak local SEO signals, major on-page errors, or serious content gaps are separated from longer-term opportunities like new landing pages, backlink growth, and ongoing content development.
You don’t have to fix everything at once. You’re also not locked into hiring me for the fixes afterward. Take the report to your developer, marketing team, or current SEO company, or handle it yourself. If you want help implementing it, I can do that too through monthly SEO or hourly consulting.
SEO audits for businesses across New York
Everything can be completed remotely. I regularly work with businesses in Troy, Schenectady, Syracuse, Rochester, Buffalo, the Hudson Valley, Long Island, New York City, and nationwide. Oh, and internationally.
Why hire ADK SEO REV for your SEO audit?
Your SEO audit report is handled by an experienced SEO consultant, not generated by software and passed along with a logo slapped on the front. I personally review the data, compare your site against competitors, look for patterns across your rankings and traffic, and explain what I think is actually causing the problems.
You will not get buried in technical jargon or handed a list of 200 warnings with no idea where to start. I explain what matters, what does not, and what I would prioritize if it were my own website. Want proof? Read what Mark Rowan said about his audit, or see how an audit kicked off the DroCo Roofing campaign.
Run an agency? I also offer white label SEO audits you can hand to your clients.
Can I get a free SEO audit for my website online?
Yes, but most free SEO audits are automated scans. They can point out technical errors and basic on-page issues, but they usually just dump a large amount of data in your lap without telling you what actually matters. A full SEO audit looks at your website as a whole, including technical SEO, content, backlinks, search performance, competitors, local visibility, and the broader online presence around your business.
How much does an SEO audit typically cost?
SEO audit pricing varies depending on the size of your website, the type of business you run, and how much data needs to be reviewed. A small local service website requires far less work than a large ecommerce or enterprise site with thousands of URLs. Send me your website and I’ll provide a quick estimate.
How often should a website undergo a full SEO performance check?
I recommend a full SEO performance check about every six months. Search rankings, competitors, website content, backlinks, technical issues, and Google’s search results can all change over time, so a site that was in good shape six months ago may have new problems or opportunities today.
What are common issues uncovered during a site visibility audit?
Common issues include poor keyword targeting, thin content, missing or duplicate meta information, indexing problems, broken links, weak internal linking, slow pages, missing Schema markup, low-quality backlinks, weak local SEO signals, and important service or location pages that simply do not exist. I also frequently find websites that are ranking for mostly branded searches while missing the non-branded keywords that could bring in new customers.
How do I interpret the results of an SEO audit report?
If you are getting your audit from ADK SEO REV, you should not have to interpret it yourself. I explain each major issue, why it matters, what needs to be done about it, and how important it is compared to the other findings. Your audit also includes a one-hour discussion call where we can go through the report together.
Not sure why your website isn’t ranking? Start with an SEO audit
If your organic traffic is down, your rankings have stalled, or your website isn’t bringing in enough leads, guessing at fixes is the most expensive way to approach SEO.