Step 1: Learn All About Your Albany Business
First, I collect everything I need from your Albany business to make your site feel like your brand—logos, colors, fonts, social links, and anything else you already use online. Got high-quality photos of your business, team, or work? Send them over. Real photos make a big difference.
Step 2: Build the Framework
I start by building out the homepage in WordPress. Then I create basic layouts for all the other pages you’ll need. This gives us a clear picture of your site’s structure and what content we’ll need. It also helps make sure your URLs are clean and SEO-friendly right from the start.
Step 3: Design Each Page, Section by Section
Once the shell is in place, I start designing each page one section at a time. As I go, I figure out what content we need and write copy that speaks directly to your audience. Most of the time, we go with a laid-back, friendly tone unless you want something different.
Step 4: Make It Look Good and Work Right
A clean design and strong visuals are key. I use high-quality images and throw in performance-friendly visual touches where it makes sense. I also double-check that every button goes exactly where it should. Looks great, works great.
Step 5: Final SEO Touches
Before we go live, I handle the important SEO stuff—adding proper H1s, writing meta titles and descriptions, and making sure every page is good to go for search engines. I usually use Yoast or Rank Math, especially if you’re a local business trying to show up in Google.
Step 6: Add Tracking and Launch
Once everything’s dialed in, I connect the site to Google Search Console and Analytics—unless you’ve already got those set up. I usually link them up right inside your WordPress dashboard using the Site Kit plugin, so you can check your traffic without bouncing between tabs.
